About2Cruise

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Overview

About2Cruise.co.uk is a dedicated website offering detailed information on no-fly cruises departing from the UK, making it a valuable resource for travellers looking to enjoy cruises without the inconvenience of air travel. With a focus on different cruise types, including Mediterranean cruises, singles cruises, and family cruises with features like water slides, the website serves a diverse audience.

Our web design agency was tasked with modernising the website, improving its SEO, and enhancing user experience to drive more organic traffic and conversions. Our goal was to position About2Cruise.co.uk as the go-to authority for UK-based travellers seeking no-fly cruise options.

Challenges

  • Outdated Design: The website had an old-fashioned appearance, which impacted user navigation and overall engagement.
  • SEO Deficiencies: The site was not ranking well for key terms such as “no-fly cruises," “cruises from the UK," and “singles cruises," resulting in missed opportunities for organic traffic.
  • Content Organisation: The extensive content required better structure and optimisation to cater to specific user needs, such as cruises with water slides, singles cruises, and Mediterranean cruises.
  • User Engagement: The site needed fresh interactive elements to increase engagement and encourage visitors to return regularly.

Solutions Implemented

  1. Website Redesign We completely revamped the site’s design, giving it a modern and mobile-responsive layout. The new design prioritised user-friendliness, making it simple for visitors to find the latest information on no-fly cruises and cruises departing from UK ports.

  2. SEO Strategy After conducting a thorough SEO audit, we developed a strategy to target critical keywords, such as:

    We optimised the site’s content for these keywords, improved the meta descriptions, and developed internal linking strategies to enhance site architecture and search engine relevance.

  3. Content Strategy We reorganised the content into easily navigable categories, allowing users to quickly find details on no-fly cruises, Mediterranean cruises, and singles cruises. We also expanded the content with in-depth guides on family cruises featuring water slides, which has become a key attraction for certain user demographics.

  4. User Engagement Features To make the site more engaging, we introduced several features, including:

    • Customised Cruise Search: Visitors can now filter cruises based on their preferences, such as UK-based departures or cruises offering onboard water slides.
    • Blog and Newsletter: We revamped the blog to cover current cruise trends, from singles cruises to Mediterranean itineraries, encouraging users to sign up for regular updates.
    • Community Forum: A new forum allows users to share their experiences, ask questions, and discuss different cruise options, fostering a loyal community around the website.

Results

  • Increased Organic Traffic: The website saw a 100% increase in traffic within six months, with significant improvements for the keywords “no-fly cruises" and “cruises from the UK."
  • Higher Engagement: Bounce rates decreased by 25%, and users spent an average of 25% more time on the site, indicating improved usability and content relevance.
  • Conversion Growth: Enquiries for Mediterranean and singles cruises increased, alongside a 20% rise in newsletter sign-ups, showing heightened interest across the site’s niche offerings.

Conclusion

By partnering with About2Cruise.co.uk, we successfully transformed the website into a leading source for no-fly cruises and cruises departing from the UK. Through a combination of cutting-edge design, focused SEO, and enhanced user experience, the site now attracts more visitors, provides a smoother browsing experience, and achieves stronger engagement. This case demonstrates the significant impact that a well-rounded web design and SEO strategy can have on a niche travel website.