About CoolWeb

Built different.
Results that actually matter.

8 years building WordPress websites. 20 years in internet businesses. AI-powered since ChatGPT launched, well before most agencies had heard of it.

CoolWeb is a lean, efficient operation. Sandra handles the strategy and quality control. A trained team handles the execution. AI handles the speed. You get results that used to cost twice as much.

8+
Years building WordPress
20+
Years in internet business
80+
Sites built
Sandra Tanner, CoolWeb
Sandra Tanner
Founder, CoolWeb, Auckland NZ
Sandra, strategy and quality
Every brief, every build decision, every piece of copy reviewed. You deal with Sandra directly on anything that matters.
Trained team, execution
A team of VAs trained on CoolWeb systems handle the execution. Every process documented, every output checked.
AI, speed and scale
AI handles the heavy lifting. What used to take a developer a week now takes a day. Cleaner, faster, better results.

Why CoolWeb exists

Most small businesses in NZ have a website that does nothing. It looks fine, it is technically live, but the phone never rings from it. Nobody can find it on Google. The people who built it have disappeared.

After 20 years in internet businesses and 8 years building WordPress sites, Sandra got sick of watching tradies and small business owners get ripped off by agencies charging thousands for something that never worked.

So CoolWeb was built differently. AI-powered, lean, fast, built to rank from day one.

Early adoption of AI in 2023 changed everything. What used to take a developer a week now takes a day. The result is faster, cleaner, and better than anything that was possible before.

How CoolWeb works

Sandra on every project
Strategy, quality control, copy review. Sandra is across every build. You deal with her directly on anything that matters.
Everything starts fresh
No patching old sites. Every build starts from scratch. Clean code, no baggage, built the right way from day one.
Built to get found
Every site is built so Google can read it, rank it, and show it to the right people. Baked in from the start, not an afterthought.
AI that actually works
Not generic AI junk. 20 years of business experience goes into every brief. AI handles the speed. Experience handles the quality.
Honest about what we can do
If your site doesn't need a rebuild, we'll tell you. Rather send you away with good advice than take your money for something you don't need.

Want to work together?

No lengthy proposals. No account managers. Just a straight conversation about what your business needs.

Talk to Sandra →